Coded Against Her: How Platform Algorithms Are Quietly Suppressing Women's Earning Power in the Gig Economy
Women entrepreneurs flooding into gig platforms like Etsy, TaskRabbit, and Uber were promised a meritocracy—a digital marketplace where talent and effort determined success. What many discovered instead was a system of algorithmic gatekeeping that mirrors, and in some cases amplifies, the very inequities they sought to escape. Understanding how these coded barriers operate is the first step toward dismantling them.